Case Studies/Projects
Marketing Case Studies & Projects
Case Study: Bud Light
This case study analyzes the recent Bud Light controversy using social media data with the goal of proposing recommendations to the brand for better marketing management. The project measures how audiences' sentiments about the company, its competitors, and significant brand figures may have been affected by the controversial campaign.
Preview. For full version, please contact.
New Product: UberSafe
New Product Development for Uber Technologies.
This project studies "Uber Safe," potential new product idea, conducting market research to support.
Includes RWW framework, Roger's Model, Launch/Roll-out Plan, Pricing, and marketing videos.
Preview. For full version, please contact.
UberSafe Marketing video - Final Cut Pro
Case Study: Glossier
This case study analyzes Glossier's success as a billion-dollar beauty brand that began as an online-only company.
How has the company connected with it's followers and grown its awareness via social media?